The largest auction site in the world is implementing a new anti-counterfeiting program. An eBay Authenticate initiative will make it much easier to spot non-genuine goods.
Many shops are struggling with the problem of counterfeits and are not free of them even Amazon, whose store has recently found them quite a lot. It also applies to auction sites, where the non-original product sell is much easier and where, due to the attractive price, they enjoy great interest.
The biggest number of fakes can be found on eBay, so the world’s largest auction site has announced the launch of a new authentication program that will investigate the originality of the products.
The program is called eBay Authenticate and is based on a network of experts who will provide an extra level of security when shopping online. A person who buys a product that is not certain of its originality will be eligible to participate in the program for a small fee. Then the item you purchase will first be sent to the expert for verification. When it passes positively, then it will go to the buyer.
Sellers will also be able to participate in the program, and then a special sign will appear at their auctions, so that the prospective buyer will know right away that before purchasing it can verify the originality of the item.
The program will enter the testing phase in a few months, so we do not know for sure what the cost will be. During the tests, he will protect mainly fashion items, so mainly fashionable handbags. Once verified, eBay Authenticate will cover more products.